GoPro – Shark Riders

24 May

So I’m am massive fan of GoPro. I’m always keen to see what new creative ways they are advertising themselves. They have done it perfectly in my opinion.

If you haven’t seen/heard of them before then you are missing out. No doubt you have probably already watched something filmed on them without realising. Here is their kind of showreel. And here is their Vimeo channel.

They are pioneers of extreme sports videography. Always showing off new sports and ideas (like sending a toy robot into space… well the outer atmosphere). Oh and every video has an awesome soundtrack!

Anyway, I get sent their weekly emails (doesn’t work in Hotmail though… maybe someone should see if they need a new advertising agency for their eCRM, maybe Doner?), with latest videos! And yesterday they sent a video close to my heart, diving!

 

This is beautifully filmed, has free diving, shipwrecks, sharks (and not just any old shark, a Tiger Shark) , and a stunning Italian Model that looks like Lara Croft underwater with her fancy leg propeller things… What more can you ask for!

But on another note, they shouldn’t be touching (let alone riding) sharks. This is bad. I will end my rant here otherwise I’ll go off on one!

Enjoy!

And the winner is…

24 May

Well done Ade!  Glorious winner of the 2012 Doner Fantasty Football Challenge Trophy!

Some people should know better!

24 May

OK, so I’m a bit of a stickler for spelling and grammar, but there are some really simple things that should be easy to get right, such as when to use its and it’s.

Seriously, it’s not difficult. Surely Tesco should know better?

Tesco 'not from concentrate' juice carton

[Found on two different flavours of 'not from concentrate' fruit juice]

If you’re gonna do a mobile campaign, optimise your site for mobile. Simples.

23 May

Dear readers

We got this in the post today.

Completely blank except for a QR code. Brave, given that a large proportion of us are hardly QR code lovers. Gave it a go anyway. And er… it went to a site that wasn’t optimised for mobile. Which kind of makes the QR code totally moot. *Sigh*

Yours,

Still waiting for a decent QR experience.

Desk Detritus

23 May

Regular readers will know how much I enjoy spending time in our Bradford on Avon office, not least for the pleasure I take in finding out what crap has been left on my desk in London while I’ve been away.

Now, you too, can enjoy the fun with my new game.  There are no prizes.  Well, maybe a stapler.

Nike Barbershop

22 May

We sometimes struggle with a Client requirement to integrate Facebook activity into ‘an idea’.  I guess some ideas work better with Facebook and some don’t.  Far better to start with an objective I think, than an idea.

The current Nike Barbershop works beautifully.  I like the fact that they tap into what remains the core Facebook function, photo sharing, and ramp it up a notch.  It isn’t just the usual ‘booth’ photo manipulation methodology (Fat Booth, Age Booth, Elf yourself,  etc), but they’ve actually used a creative idea around this, the footballer’s penchant for dodgy haircuts.

It’s brilliantly simple, and superbly crafted and executed.  I gave myself a Pastore, what will you do?

Watch this space for actual pop up Nike barbershops in the more glamorous footballing biased European cities.

Mobile Facebook – great to use, but not such great news for advertisers.

10 May

Finally Facebook have admitted what any user has been able to see for ages. As more people access Facebook on their mobile, fewer people will see the ads on the computer based site. This could have a potentially serious impact on revenue. Read the full story here.

Great though Facebook is on an iPhone, it is a completely different experience from the real thing. On the odd occasion that I sit in front of a screen with a keyboard and enjoy full-fat Facebook in all its glory, you are reminded why it has been so succesful.

However, if people are only going to experience it on a mobile, the full bells and whistles will count for very little. All they will want is something that loads fast and is easy to update. Both of which are not a constant on mobile Facebook.

So for now, there is still plenty of life in the real thing.

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I like this idea – I’m not too sure that Fuller’s could embrace it though!

10 May

If my dog ever discovered this poster site our walks together would become somewhat predictable

 

It’s not any old kit, it’s the Perfect Fajita Kit!

9 May

Monday saw the launch of our brand new TV ad for Discovery Foods, showcasing the all new Perfect Fajita Kit.  Working with our friends at Aardman Animations, the 20′ ad is the perfect mix of Live Action and Stop Frame Animation.

Good work everyone!

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Put a smile back on your face

9 May

We’ve finally completed our latest prospect tool for Invisalign.  The waiting room DVD introduces Invisalign and showcases real life patient stories and encourages prospects to take action; seek more information, make an appointment with their dental practitioner or visit the website.

Initial feedback from dental practitioners has been fantastic and it’s flying off the shelves like hot cakes.

Keep an eye out for it next time you’re at the dentist!

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