Doner has just launched a new brand positioning for Chrysler in the UK – ‘Different is what we do’.
The positioning, reflects the distinctive nature of the brand, which is born and bred in the ‘Motor City’ of Detroit.
The brand commercial which first aired during Sky’s coverage of the Super Bowl, draws on the American car manufacturer’s grittier, urban, no-nonsense reputation.
Chrysler is steeped in American culture and rooted in Detroit – its unique heritage underlined by the creative celebrates the origin of the brand, its incredible evolution and its relevance to today’s consumer.
The integrated campaign, led by 3 TV commercials, is supported by press, outdoor, online, DM and eCRM. The campaign relaunches the brand with a great new range of models in the UK, including:
- 300C – the most awarded new car in history
- Grand Voyager – the world’s best selling MPV
- Delta – has the biggest rear space in its class (C class)
- Ypsilon – Chrysler’s first ever supermini (B class)
As you can see, there’s a lot to celebrate.