Archive by Author

Will wee, won’t we?

10 Jan

Today more than ever we are bombarded with advertising and promotions from every brand trying to get our attention and ultimately our money.

Is anywhere free from the constant messaging?

It seems not – especially if you’re in Exibit Bar in Balham South London as they’ve installed the the world’s first video game controlled by the direction of ‘a man’s stream’.

This brand engagement game is changing the 60 seconds most men spend in the toilet into an engaging experience, and offers brands pre-game, in-game and post-game promotional opportunities.

Proof in the pudding?

Prelaunch trials have seen an impressive 50% increase in purchases and brand recall. 80% of customers surveyed said they were more likely to stay longer or return to the bar because of the system, and 100% said they would (or had already) told friends.

Impressive results. Just remember – don’t cross the streams!*

*Dr. Egon Spengler – Ghostbusters

News ‘Flash’

10 Nov

So it seems Apple have won the long running war…

Adobe have announced they will stop development of their Flash Player for mobile devices – making way to HTML5 which has become the preferred standard for creating mobile browser content.

Confused? Well, in a nutshell, we can now look forward to a much improved browsing experience on iPhone and iPad – good news!

Read the the full Reuters article

Foldable touchscreens

14 Jun

The era of commercially viable foldable touchscreens could be as little as two years away, giving rise to huge potential in the development of traditional media and computers.

Source: Reuters - Taiwan’s Industrial Technology Research Institute

Kindle. Why?

8 Apr

I know they have been around for some time now. And I know that they are very popular. I even understand that they are compact, space saving and environmentally ‘green’.

But we all look at computer screens for, well, let’s face it, too many hours of the day already. So why look at another when you are trying to unwind. Yes, I know the screen is different to a computer screen – using a reflective screen with ‘digital ink’ – so you don’t get the usual eye strain – But I just don’t get them!

Why have digital when you can have an actual book in your hands?

There is something immensely satisfying about reading a book. Holding it. The smell. Thumbing through the pages, and yes, ultimately adding it to the bookshelf to gather dust.

Bookshelves are good. A wall of achievement.

Mini rant over. Long live books.

London Marathon with Pride

21 Mar

Fuller’s London Pride has been the official beer of the London Marathon since 2008. They believe there is no greater example of sporting pride. It’s a race where the runners (the majority of them complete amateurs) train hard for months in order to face the extraordinary personal challenge of running 26.2 miles.

The event also showcases London to the world and as London’s last remaining brewer, Fuller’s London Pride, are proud to be a part of it.

Visit the London Marathon tab on the London Pride Facebook page.

Add the Twibbon to your profile pic to show your support, flick through the photo gallery, enter the competition to win a seat in the London Marathon lead car – driving ahead of the elite men’s race, and find a Fuller’s pub along the marathon course.

Whatever you do, Take Pride.

Happy 7th Birthday Skype

23 Aug

Does anyone else get to the pub to catch up with friends to know what they’ve already been up to?!

With the internet and explosion of social sites, it is now easier than ever to stay in touch, find out who did what, when, why, where and then some.

Facebook is undoubtedly the medias most celebrated ‘hero’ having reached 500 million users. But I’ve just learnt that Skype has even more – a cool 560 million registered users around the world. Now that’s pretty phenomenal.

Hands up, I’m not currently one of them, but I soon will be, as my friends seem to be slowly spreading around the world making it harder to stay in touch. So Happy 7th birthday and a thumbs up to Skype – I will soon be joining your mighty empire – making it 560,000,001.

Seek and you shall find

26 Jul

Looking to raise the profile of Discovery Blonde Beer, Fullers are currently running a 3-part promotion. With each pint of Discovery purchased, a two-panel scratch card will be issued. Scratch off the first panel for the chance to win a free pint of Discovery, and the second panel to reveal a unique code.

Going online, the DigiDirect® team designed and developed the campaign microsite www.seekandyoushallfind.co.uk

Logging in, through the age verification page, you can enter the unique scratch card code, for a chance to win a pair of Nikon Sprint IV binoculars. And then, for those feeling creative, you can submit an entry describing your ‘perfect view’ for a chance to win a weekend away at a Fuller’s inn.

The site also includes information on Fuller’s Discovery, stockists and most importantly where your nearest pub is! So visit the site, find your local, get a round in, and see if you’re a winner!

Discovery. The chilled blonde beer with more flavour.

Liquid retirement

5 Jul

Well not quite!… but the recent headline on the Reuters website caught my attention ‘Diageo pledges whisky against pension deficit’.

A great example of thinking outside the box to come up with a solution to a real problem.

Problem – Pension deficit.

Question – What do Diageo do well?

Answer – Alcohol – and lots of it! 2.5 million barrels of the stuff.

Solution – Play to your strengths – the simplest solution is often the best.

Who says drinking doesn’t help stimulate the mind!

Seizing the moment… cheaply!

23 Jun

I was immediately interested when the Screwfix newsletter arrived in my inbox… well, being an England fan and being in the middle of the World Cup, the subject line ‘Gerrard drills it home’ made me raise an eyebrow. But when I clicked to open it – I ended up feeling both amused and cheated!

Gerrard was indeed Stephen Gerrard – but not the Stephen Gerrard most of us know and love – he was just a loyal Screwfix customer!

Well you have to give it to Screwfix – it was a nice timely piece of communication, with a good strong subject line – immediately raising interest and driving people to click through. There was then a lot of content – perhaps far, far too much, to engage with you once you’re there.

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