Our work for Jaxx featured in Marketing this week. Jaxx is a brand new confectionary brand targeted at 11-15 year old boys and is being marketed exclusively through digital channels including Facebook, You Tube and a website.The videos have been seeded to influential spaces frequented by our audience to drive viewing and further brand engagement. The Facebook group is where the brand has an ongoing and daily dialogue with our audience and display the attitude that separates it from its competitors in the space our audience frequents. In addition to the impact campaigns of the webisodes, we share and comment on solus video content, stories in the news that are of interest to our audience (e.g. X Factor) and run small, focussed competitions.
