Doner: Our Blog

At the start of 2011, the Government published the Wolf Report which sought to consider the role and value of vocational education in the UK. This publication led the Government into a broad consultation with industry about the future of vocational education in schools and colleges.

During this period of consultation Doner worked with Pearson to produce a range of advertising which reinforced the value of their leading vocational qualification, the BTEC.  Indeed, as the consultation concluded and the government published their own plans for vocational education, the campaign line genuinely delivered on its earlier prediction, that BTECs in 2012 would be stronger and more relevant than ever before.

Pearson Education is the global leader in educational publishing, both print and digital.

Since 2005 we’ve developed, grown and managed their eCRM programmes across some of the world’s most respected education brands including Heinemann, Longman, Edexcel, BBC Active, Rigby and Ginn.

Teachers are busy people and they certainly let you know when you get it wrong (well, it comes with the territory). So we are very proud of the success of our huge range of emails for Primary and Secondary schools that keep their databases up to date with the latest news, vocational courses, features and offers available.

We do some great work on Pearson and can honestly say that we learn something new every day.

See an example of a Primary newsletter below: